The web is changing faster than we have time to digest, and people are surfing it faster than ever before. Flip book shows how fast people are scanning the news. Are you Old School? You know that If a book doesn’t grab your attention in the first few sentences, it’s too late. The church website is no different. You only have a few seconds to show that you are relevant. Here is a Test: Go to your church website and see if you have any events older than last Sunday listed.
The same is true of visual communication. Speed. Add to that “ease of delivery” and you have YouTube. “Over four billion hours of video are watched each month on YouTube. Seventy-two hours of video are uploaded to YouTube every minute” Source: youtube.com/yt/press/statistics
To put this in perspective. This means that every minute of the day represents 90,000+ hours of video being watched by people across the globe. People are watching short videos on their phones, tablets, and computers.
Getting people to spend more than a few seconds on your church website is not something that just happens; it takes work. What would you do to help your church website get noticed? Let’s talk! Share the Love…